AI / Automation / Content Systems / Small business in Nebraska, USA
Automated Content Research & Storytelling
A human-reviewed content engine for a small team without dedicated marketing resources.
The problem
What needed to change
The company needed case studies, impact stories, product stories, service stories, and company history content without enough people to support a dedicated marketing team.
Before
A small team researched and created every story manually from scratch.
The solution
A practical route through the messy middle.
I built a research-to-draft workflow: a simple form collects trusted source URLs, the system researches those sources, and a structured draft is delivered to Google Docs for human review and editing.
How it works
A workflow people can understand.
Google Form
Company + trusted source URLs
Zapier
Start workflow
Web research
Read supplied sources
AI
Understand and structure information
Content draft
Case study / impact story / company content
Google Docs
Create editable document
Human
Review, edit, and publish
Tech used
Zapier
Workflow orchestration
Zapier Copilot
Workflow design support
Google Forms
Source-material intake
Google Docs
Editable draft delivery
AI
Research synthesis and drafting
Web research
Read supplied sources
Where it got interesting
The part that needed actual thinking.
The goal was not to automate creativity out of the process. It was to automate the repetitive work around it while keeping the human in control of the story, voice, and publishing decision.
The takeaway
What changed, at a glance.
My role
The impact
Before
A small team researched and created every story manually from scratch.
After
Someone submits the company and source material, then receives a researched, structured draft in Google Docs for editing.
A repeatable content process without needing a dedicated marketing team.
Current / future development
The current implementation focuses on story and case-study style content. The architecture can be adapted to other formats without claiming those formats are already deployed.
Next project
Making meaningful action easier to find
View case study