Web Building / Do More Good
Making meaningful action easier to find
A purpose-led platform needed a clearer way to move people from good intentions to useful action.
The problem
What needed to change
The old experience carried a lot of information, but the path through it was difficult to understand. Visitors needed confidence quickly: what is this, where do I start, and what happens next?
Where it got interesting
The part that needed actual thinking.
Reframed the homepage around action rather than explanation. Built a calmer information architecture for people, projects, and opportunities. Used editorial content blocks to make complex choices feel approachable.
The takeaway
What changed, at a glance.
My role
The impact
Before
The old experience carried a lot of information, but the path through it was difficult to understand. Visitors needed confidence quickly: what is this, where do I start, and what happens next?
After
A more trustworthy digital front door that helps people find a meaningful next step without needing to decode the organisation first.
Next project
Giving a professional community somewhere to go
View case study