Back to Automation
Web Building / Exit Mentor
Making the next move feel possible
A coaching platform for entrepreneurs planning what comes next.
Web Building
The problem
What needed to change
The offer needed to feel clearer and more useful for people navigating a major transition.
Where it got interesting
The part that needed actual thinking.
Structured the offer around the member journey. Made courses, coaching, and community easier to find. Created a more confident route from first visit to next step.
The takeaway
What changed, at a glance.
My role
Structured the offer around the member journey.
Made courses, coaching, and community easier to find.
Created a more confident route from first visit to next step.
The impact
Before
The offer needed to feel clearer and more useful for people navigating a major transition.
After
A clearer platform for guidance, learning, and action.
Next project
A practical front door for specialist service
View case study